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- <text id=94TT0298>
- <title>
- Mar. 14, 1994: The Arts & Media:Cinema
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Mar. 14, 1994 How Man Began
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE ARTS & MEDIA, Page 104
- Cinema
- Half-Baked In Corporate Hell
- </hdr>
- <body>
- <p>In The Hudsucker Proxy, the Coen brothers realize a handsome
- Deco dream but mislay their best satirical theme
- </p>
- <p>By Richard Schickel
- </p>
- <p> So far, it's been a great year for Art Deco. The hype for Barbra
- Streisand's auction of her extensive Deco collection has been
- almost as impressive as the objects themselves. And now the
- Coen brothers, Ethan and Joel, have made a movie in which the
- massive moderne settings by production designer Dennis Gassner
- and the glowing light cast on them by cinematographer Roger
- Deakins make you wonder how a decorative style at once so sleek
- and warm could ever have fallen out of favor.
- </p>
- <p> But therein lies the trouble with The Hudsucker Proxy, which
- is the handsomest American movie in years. You really shouldn't
- be lost in the history of architecture and home furnishing at
- the movies. Nor should you be wondering why a film supposedly
- set in 1958, when classic Deco pieces were mostly to be found
- at the Goodwill, actually evokes aspects of the previous three
- decades. Most especially you should not be musing about why
- a movie that wants to be a funny social commentary--the press
- kit hopefully evokes the names of Frank Capra and Preston Sturges--is shot in the impersonal expressionist manner that was literally
- foreign to these American masters, a style that was favored
- by glum and self-important German directors like Fritz Lang.
- </p>
- <p> This choice is particularly odd since the film is about the
- kind of naif Capra adored and Sturges affectionately satirized.
- His name is Norville Barnes (Tim Robbins) and he's plucked out
- of the mailroom and made president of Hudsucker Industries when
- its founder (Charles Durning) commits spectacular suicide. You
- can imagine either Jimmy Stewart or Eddie Bracken in the part,
- but Robbins has a tricky modernist charm all his own. And you
- can just as easily imagine Edward Arnold as the evil genius
- of the board of directors, Sidney J. Mussburger, although Paul
- Newman brings a sprightly spite to the role.
- </p>
- <p> Mussburger's plan is to let dopey Norville, an all too recent
- graduate of Muncie College of Business Administration, run the
- company into the ground so that he and his colleagues can pick
- up shares in a basically sound company on the cheap. The tough
- newspaper gal (Jennifer Jason Leigh) who's supposed to expose
- the fraud and falls for Norville is distinctly Capraesque too.
- There's even angelic intervention and a touch of time warping,
- devices Capra employed in It's a Wonderful Life.
- </p>
- <p> But despite such fanciful touches, Capra, a master of motion
- within the frame, never lost touch with reality, which is sadly
- not the case with the stylish but bloodless Hudsucker Proxy.
- Most important, he and Sturges, ever the sentimental wise guy,
- were at heart children of the light. The Coens (Joel directs,
- Ethan produces and they write together, this time with Sam Raimi)
- are creatures of darkness. At their best (the great Miller's
- Crossing or the dizzy Raising Arizona) they are brilliant satirists
- of the national propensity for violence. But here they have
- deliberately cut themselves off from their best subject. Try
- as they will to create a vision of corporate (and urban) hellishness
- through sheer stylishness, theirs is a truly abstract expressionism,
- at once heavy, lifeless and dry.
- </p>
-
- </body>
- </article>
- </text>
-
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